{"id":7968,"date":"2021-06-04T19:13:35","date_gmt":"2021-06-04T19:13:35","guid":{"rendered":"https:\/\/staging.valutico.com\/improving-peer-selection\/"},"modified":"2024-02-01T15:47:03","modified_gmt":"2024-02-01T15:47:03","slug":"improving-peer-selection","status":"publish","type":"post","link":"https:\/\/valutico.com\/improving-peer-selection\/","title":{"rendered":"Ideas for an improved peer selection process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7968\" class=\"elementor elementor-7968\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b6043 e-flex e-con-boxed e-con e-parent\" data-id=\"a8b6043\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e8f11 elementor-widget elementor-widget-text-editor\" data-id=\"49e8f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><em><strong><span dir=\"ltr\" role=\"presentation\">Below we outline how to improve the peer selection\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">process when valuing businesses.\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">If you want to access our full free guide on the subject of\u00a0<\/span><span dir=\"ltr\" role=\"presentation\">choosing peer companies, you can find it\u00a0<a href=\"https:\/\/valutico.com\/peer-selection-guidebook\">here<\/a>.<\/span><\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9a7dd3 e-flex e-con-boxed e-con e-parent\" data-id=\"e9a7dd3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56020df elementor-widget elementor-widget-text-editor\" data-id=\"56020df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Context:\u00a0<\/b><\/h2><p>Valuation is all about comparison. You either compare the company to be valued (the \u201cvaluation object\u201d) with valuation levels ofsimilar listed companies (\u201cPeers\u201d), with valuation levels when comparable companies where sold in the past (\u201cTransactions\u201d) or with an alternative investment (all Cashflow-based valuation methods such as DCF, APV, DDM, etc. calculate against a hypothetical alternate use of capital).<\/p><p>As a result, variability (depending on assumptions or based on evolution of the chosen comparisons over time) is inherent to the valuation practice. However, no method is prone to variations as high as the various multiples-based methods, therefore chosen peer group and transaction list has a huge impact on the result of your valuation.<\/p><p>Think of the example of Tesla: Do you compare it to car companies or to tech companies? If you say it\u2019s a car company you will have a much lower valuation, because the multiples of car companies are much lower than those of tech companies.<\/p><p>That is why proposing the right peer groups is essential and why traditional methods such as only looking at the industry classification often fall short of the goal. Let\u2019s review some best practices in building a peer group or a list of precedent transactions:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb0e5a e-flex e-con-boxed e-con e-parent\" data-id=\"6eb0e5a\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6314f1 e-con-full e-flex e-con e-child\" data-id=\"b6314f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc8437 elementor-widget elementor-widget-heading\" data-id=\"5bc8437\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">What makes a good peer group:\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b012c elementor-widget elementor-widget-text-editor\" data-id=\"50b012c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><span style=\"color: #02020a;\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/span><\/div><ul><li aria-level=\"1\">Same or similar industry classification (because of similar competitive dynamics)-&gt; This is the most important one, and often surprisingly challenging see below for some potential heuristics for industry similarity<\/li><li aria-level=\"1\">Same or similar country (because of similar regulatory and tax regimes)<\/li><li aria-level=\"1\">Comparable size (in terms of sales, number of employees, market cap, etc)<\/li><li aria-level=\"1\">Comparable operating metrics (or at the very least comparable operating models, such that Turo wouldn\u2019t be compared against traditional car rental companies, and AirBnb wouldn\u2019t be compared to traditional hotel chains)<\/li><li aria-level=\"1\">Comparable exposure to market dynamics (e.g. as shown in similar Beta)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df85ca0 e-con-full e-flex e-con e-child\" data-id=\"df85ca0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a52ea1 elementor-widget elementor-widget-image\" data-id=\"2a52ea1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"796\" height=\"1024\" src=\"https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new-796x1024.webp\" class=\"attachment-large size-large wp-image-23821\" alt=\"\" srcset=\"https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new-796x1024.webp 796w, https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new-233x300.webp 233w, https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new-768x988.webp 768w, https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new-1195x1536.webp 1195w, https:\/\/valutico.com\/wp-content\/uploads\/2024\/01\/guide_new.webp 1200w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ae5fd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f1ae5fd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/peer-selection-guidebook\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Grab Your Guidebook now!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff7a4bb e-flex e-con-boxed e-con e-parent\" data-id=\"ff7a4bb\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c461a1e elementor-widget elementor-widget-heading\" data-id=\"c461a1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What makes a good peer group:\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34a637 elementor-widget elementor-widget-text-editor\" data-id=\"d34a637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><span style=\"color: #02020a;\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/span><\/div><ul><li aria-level=\"1\">Overlap in analyst coverage (-&gt; analysts often cover only one industry)<\/li><li aria-level=\"1\">Comparable company descriptions, Wikipedia pages, websites, reviews and comparative publications (G2, Gartner, SAE),<\/li><li aria-level=\"1\">Overlap of listed competitors (-&gt; companies sometimes mention their own competitors in financial reports.<\/li><li aria-level=\"1\">Overlap\/co-occurrence in news coverage, trade shows and conferences<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70e1601 e-flex e-con-boxed e-con e-parent\" data-id=\"70e1601\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ba877 elementor-widget elementor-widget-heading\" data-id=\"12ba877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tired of wasting your time researching peer-groups manually?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ca8fd elementor-widget elementor-widget-text-editor\" data-id=\"13ca8fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"color:white;\">With Valutico, you get a customizable, high-quality peer-group in less than a minute. Claim your free Demo to learn how Valutico can make your life easier.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce05b2c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce05b2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIyODUwIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Claim Your Free Demo now!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Below we outline how to improve the peer selection\u00a0process when valuing businesses.\u00a0If you want to access our full free guide on the subject of\u00a0choosing peer companies, you can find it\u00a0here. Context:\u00a0 Valuation is all about comparison. You either compare the company to be valued (the \u201cvaluation object\u201d) with valuation levels ofsimilar listed companies (\u201cPeers\u201d), with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":22745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[252,251],"tags":[177,165,178],"ppma_author":[262],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ideas for an improved peer selection process - Valutico - build better peer groups<\/title>\n<meta name=\"description\" content=\"A valuation multiple is a ratio, learn how to build the best peer group to inform your valuation multiples decision with this quick guide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valutico.com\/improving-peer-selection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas for an improved peer selection process\" \/>\n<meta property=\"og:description\" content=\"A valuation multiple is a ratio, learn how to build the best peer group to inform your valuation multiples decision with this quick guide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valutico.com\/improving-peer-selection\/\" \/>\n<meta property=\"og:site_name\" content=\"Valutico\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-04T19:13:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T15:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valutico.com\/wp-content\/uploads\/2021\/06\/comparablecompanyanalysis-1-320x202-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"m.guerville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"m.guerville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/valutico.com\/improving-peer-selection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/valutico.com\/improving-peer-selection\/\"},\"author\":{\"name\":\"m.guerville\",\"@id\":\"https:\/\/valutico.com\/#\/schema\/person\/0835ca3c3fbdc5945ebc874d5a3eec3c\"},\"headline\":\"Ideas for an improved peer selection process\",\"datePublished\":\"2021-06-04T19:13:35+00:00\",\"dateModified\":\"2024-02-01T15:47:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/valutico.com\/improving-peer-selection\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/valutico.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/valutico.com\/improving-peer-selection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/valutico.com\/wp-content\/uploads\/2021\/06\/comparablecompanyanalysis-1-320x202-1.png\",\"keywords\":[\"best practices level 2\",\"multiples\",\"peers\"],\"articleSection\":[\"Resources\",\"Valuation Knowledge\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/valutico.com\/improving-peer-selection\/\",\"url\":\"https:\/\/valutico.com\/improving-peer-selection\/\",\"name\":\"Ideas for an improved peer selection process - 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